This story is not about cheese

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Don’t get us wrong, we love cheese. We love everything about it, including the packaging! That’s why we strive to create packs that are best for the cheese, as well as the environment.

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We want to create packaging that’s recyclable which has a circular potential. These are the ingredients we need to create a more sustainable world. By this change of the cheese pack, we have gotten one step closer.

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Image of a flower

How is the new pack recycled?

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    Throw the package in the bin

    When you’ve enjoyed and finished our cheese, you can dispose of the package the way that’s advised in your city. In each European country, plastic is separated from other waste differently. To find out how to recycle plastic where you live, you can check the website of your municipality.

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    The PET trays gets separated from other plastic

    After plastic waste has been collected, the different types of plastics will be separated. That’s important, because various types of plastic are recycled in different ways. The cheese pack will be sorted and added to plastics that will be recycled in the same way. In this way, PET trays will be circular.

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    The pack will be prepared for its new life

    Once the pack has been added to the right stream of plastic, it will be grinded and washed. During the washing the label and the topfilm will be separated from the tray so there will be a stream of PET tray material which can be recycled.

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    The recycled tray can be used in new food packaging

    The great benefit of PET is that it can be used for food packaging again.

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Image of a flower

Only together we can be successful!

We believe plastic packs do not belong in nature! We need your help to create a sustainable world!

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  • Buy products made of recyclable materials. Between two recyclable packs, always choose the one with the least amount of plastic.

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  • Be mindful about your waste: throw plastic away according to the rules that apply to where you live. If possible, return plastic and glass bottles to the supermarket to get back your deposit!

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  • Why not go on a plastic picking walk with some friends, to make your environment cleaner?

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follow our complete journey

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